Transcreation is a service mainly adopted by advertising and marketing companies. It is the process of adapting a message from one language to another, while maintaining or, indeed, improving its intent, style, tone and context to achieve as much resonance as possible with the target culture.
Transcreation specialists are writers often working in a focus group. They will be working to a creative brief, often resulting in the original message being adapted to suit a different culture.
Transcreation is billed by the hour. This is in contrast to translation, which is billed by the word. Transcreation is not just about the words, it is also about the look and feel.
Quality Control – Our Four Part Approach
Sourcing a translation team (translator and proof reader) with the relevant experience.
Translation by a professional translator into their mother tongue.
Proofing against a 30 part checklist, including technically accuracy, grammar and style.
Second proofing by one of our project managers to ensure all changes have been carried out and nothing is missing.
Listed below are the languages that we currently provide translators for – whether into the language or from the language into any other. We will be pleased to find a translator for any language not represented here.
Afrikaans – Albanian – Amharic – Arabic – Armenian – Assyrian – Basque – Belarusian – Bengali – Bulgarian – Cantonese – Catalan – Chinese – Croatian – Czech – Danish – Dutch – English – Estonian – Farsi – Finnish – Flemish – French – Gaelic – Georgian – German – Greek – Gujarati – Hebrew – Hindi – Hungarian – Indonesian – Irish – Italian – Japanese – Korean – Kurdish – Laotian – Latin – Latvian – Lingala – Lithuanian – Malay – Maltese – Mandarin – Middle English – Mongolian – Norwegian – Old English – Pashto – Polish – Portuguese – Punjabi – Romanian – Russian – Serbian – Slovene – Somali – Spanish – Swahili – Swedish – Tamil – Tibetan – Turkish – Ukrainian – Urdu – Uzbek – Welsh – Vietnamese – Yiddish
Quarto Translations works for a wide variety of clients. Here is a sample from our current client list. Some are well known, some less so. All are equally important to us.