Transcreation is a service mainly adopted by advertising and marketing companies. It is the process of adapting a message from one language to another, while maintaining or, indeed, improving its intent, style, tone and context to achieve as much resonance as possible with the target culture.

Transcreation specialists are writers often working in a focus group. They will be working to a creative brief, often resulting in the original message being adapted to suit a different culture.

Transcreation is billed by the hour. This is in contrast to translation, which is billed by the word. Transcreation is not just about the words, it is also about the look and feel.

Why not contact us today to discuss your transcreation requirements in more detail? Alternatively fill in the quote request form online.